01
CNBC
FINDING THE FINANCIAL STORIESJournalism + multimedia production
See my work ↓Selected Work · Multimedia & Digital Communications
Enterprise transformation storytelling with strategic impact.
My career has taught me to build content engines grounded in authentic storytelling capable of turning complex topics into content that matters. Guided by business goals, I craft content strategies to connect with key audiences and drive business impact.
StorytellingMultimediaDigital StrategyContent OperationsAudience Intelligence
Career arc
From financial newsroom to content engine.
A career built around storytelling at increasing scale: finding the financial stories, building a corporate newsroom, and creating an enterprise content engine.
02
Samsung
BUILDING THE CORPORATE NEWSROOMMultimedia + digital publishing + audience intelligence
See my work ↓03
BNY
CREATING THE CONTENT ENGINEEnterprise content strategy + amplification + growth
See my work ↓CNBC · Multimedia journalism
Making complexity compelling.
Award-winning investigative and business journalism spanning cyber espionage, healthcare fraud, economics, emerging technology and consumer business.
Featured investigation
2012
Cyber Espionage:
The Chinese Threat
Part of the CNBC team recognized by SABEW for translating a difficult, consequential subject into understandable visual storytelling.
Watch documentary ↗Lead producer
2014
The Bitcoin Uprising
An early exploration of Bitcoin and the emerging digital-currency ecosystem, translating a complex technology story before it became mainstream.
Watch video ↗Award-winning investigation
2012
Health Care Hustle
Long-form investigative reporting on healthcare fraud, demonstrating deep research, regulated subject matter and sustained production.
Watch promo ↗Business storytelling
2014
Lincoln Logs: Made in the U.S.A.
A visual, human entry into manufacturing, reshoring and supply-chain economics.
View story ↗Coverage also included economics during the 2008–09 financial crisis, emerging technology and consumer business.
Samsung · Multimedia newsroom leadership
Building a multimedia newsroom.
Multimedia newsroom production, large-scale production leadership, media enablement and content intelligence.
Products & innovation
2018
CES 2018
Samsung City
Large-scale multimedia storytelling around Samsung's connected-experience vision at CES.
View Samsung City story ↗ Watch the video ↗Products & innovation
2018
Digital Cockpit
Explaining the future connected-car experience through an accessible newsroom story.
View Digital Cockpit story ↗Media enablement
Newsroom-ready assets
B-roll · Video · Photography · Press assets · Livestreams · Interactive experiences
Produced multimedia and media-ready content for the Samsung U.S. Newsroom with a focus on community impact stories in support of corporate public policy initiatives.
Content intelligence
Audience-informed strategy
Built the foundation for reporting on digital content performance to inform future content strategy.
Samsung · Product innovation to human impact
Storytelling across products, people and purpose.
Owned the full production lifecycle for community storytelling: story identification, concepts and treatments, interview preparation and interviews, crew management, shoot direction, scripting, edit supervision, final content and distribution.
Community storytelling
2019
Sowing the Seeds of STEM Skills
A multimedia community-impact story connecting Samsung's Solve for Tomorrow program with students and educators in western Nebraska.
Watch video ↗ Read full story ↗Corporate Philanthropy
2019
Solve for Tomorrow: 10 Years
A decade-spanning editorial destination celebrating Samsung's flagship corporate social responsibility program and its impact on students, schools and communities.
Explore anniversary stories ↗Executive Thought Leadership
2019
The Human Imperative: Experience-Driven Design
Executive thought leadership translating design philosophy and corporate strategy into an accessible narrative.
Read story ↗Innovation storytelling
2019
Galaxy Fold / Unpacked
Product storytelling designed to explain breakthrough technology and new user experiences across multimedia formats.
Explore interactive ↗The same editorial discipline applied to two very different stories: explaining breakthrough technology and showing how technology changes people's lives.
BNY · Enterprise content strategy
Evolving content from publishing function to marketing engine.
As Content Strategy Lead, I work across marketing, business, editorial, creative, digital, analytics, Legal and Compliance stakeholders to evolve how BNY develops, presents and activates content. My role connects editorial judgment with audience strategy, digital experience and business priorities, helping turn expertise into content ecosystems that can build authority, deepen engagement and support growth.
Enterprise digital content experience
BNY.com
Examples of website content creation for a large enterprise that translates BNY expertise and complex solutions into clear, audience-focused experiences.
2026
BNY Insights
Flagship destination for BNY perspectives, research and thought leadership.
Explore Insights ↗2026
Voice of Community Banks
Audience-focused experience combining research, executive perspectives and multimedia.
Explore Community Banks ↗2026
Infrastructure Finance
Solutions experience translating complex capabilities into a clear commercial story.
Explore Infrastructure Finance ↗Strategic lens: Editorial strategy · Audience needs · Digital experience · Stakeholder alignment · Commercial relevance
Thought leadership
2026
The Operating Model Imperative: From Complexity to Competitive Advantage
Developed the editorial approach, leveraging the narrative of existing content and moving it forward for a more targeted audience. Managed multiple stakeholders and built the content design with the content designer and creative team.
Explore the experience ↗Performance: Engagement rate, visits and bounce rate outperformed content performance benchmarks for 2026.
How I work
Content strategy across the marketing organization
I partner across disciplines to connect strong editorial ideas to the way audiences discover, experience and act on content. That means shaping narratives, optimizing content for digital channels, building reuse and amplification plans, using performance data to inform decisions, and navigating complex stakeholder and governance environments.
Core capabilities: Editorial strategy · Digital content operations · Marketing alignment · Legal & Compliance governance · Analytics · Amplification & reuse
Operating model
Building the content engine.
A flagship piece of content is just the beginning. Amplifying it across channels creates the ecosystem for wider reach.
01Flagship announcement
02Editorial strategy + editing
03Digital experience
04Multimedia amplification
05Content atomization + reuse
06Audience distribution
07Engagement + business outcomes
Corporate stories inside and outside the organization can become an executive POV, video, social content, sales enablement, web experiences, derivative articles, presentations, campaign assets and audience-specific content.
How I Lead
Editorial instinct, scaled.
Editorial judgment
Knowing which story matters.
Multimedia instinct
Knowing how it should be told.
Operational leadership
Building teams and processes to deliver it.
Audience intelligence
Understanding what performs and why.
Enterprise strategy
Connecting content to reputation, engagement and growth.
From breaking news to global product launches to institutional thought leadership, my career has centered on making complex organizations and ideas meaningful to the audiences that matter.